BLOOM

ABOUT BLOOM DETROIT

OUR MISSION & VISION

Bloom Detroit exists to transform Detroit's vacant and underutilized land into a living network of community spaces that foster connection, learning, creativity, and shared ownership between neighbors.

What we're building

A Detroit where every neighborhood has access to safe, well-designed community spaces, and where the Joe Louis Greenway serves not only as a corridor of movement, but as a connective civic backbone linking people, organizations, and opportunity across 23 neighborhoods.

Our work centers on activating visible, accessible sites—particularly along the Joe Louis Greenway—so that residents have welcoming places to gather, collaborate, and invest in their community's future.

By activating vacant land and pairing intentional design with community coordination, Bloom is building durable neighborhood infrastructure—spaces that strengthen trust, increase visibility, and support long-term stewardship for generations to come.

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Bloom founders at Green Lawn Garden in Detroit

OUR STORY

Bloom began with a shared reality: growing up in Detroit neighborhoods shaped by vacant land, underutilized spaces, and limited access to safe, welcoming places for community life. Rather than accept these conditions as permanent, we chose to intervene—using land, design, and community knowledge to imagine a better alternative.

What started as a personal commitment to reclaim space and agency has evolved into a structured effort to activate vacant land and strengthen neighborhood connection. Bloom transforms underutilized lots into community-anchored spaces where residents gather, learn, collaborate, and steward shared resources together. Our initial focus is two sites, intentionally designed as proof points for a scalable, neighborhood-led model.

Beyond physical sites, Bloom operates as a connective platform—making participation, progress, and impact visible across each location. By linking people to tools, education, and transparent updates, we lower barriers to engagement and reinforce shared ownership.

At its core, Bloom is about restoring confidence in place. One site at a time, we are helping Detroiters reconnect with their neighborhoods, invest in collective stewardship, and shape a future rooted in community, visibility, and long-term resilience.

OUR FOUNDERS

Meet the three Detroiters who started Bloom Detroit

Reece Hall

Reece Hall

President

Reece Hall serves as President, applying a systems driven and data informed approach to community revitalization. With a background in enterprise IT architecture and systems analysis, he brings principles from data science frameworks, feedback loops, and optimization into neighborhood scale impact. At BLOOM, Reece integrates technical problem solving with place based strategy to transform vacant land along the Greenway into accessible gardens and community spaces. His work emphasizes using data to guide site selection, track outcomes, and support longterm stewardship across food access, environmental health, and community resilience. Reece’s leadership reflects a disciplined commitment to strengthening Detroit’s neighborhoods through evidence based planning and locally grounded execution.
Jacob Rose

Jacob Rose

Treasurer

Jacob Rose serves as Treasurer with a strong foundation in financial oversight and organizational accountability. With two years of experience as an auditor at Plante Moran, Jacob brings rigorous attention to detail, a deep understanding of financial best practices, and a commitment to transparency in nonprofit stewardship. As an aspiring CPA, he is dedicated to continuous professional growth and ensuring the responsible management of resources that support the organization’s mission. Driven by a passion for community-focused initiatives, Jacob is inspired by the power of transforming vacant land into vibrant greenspaces and community gardens that cultivate connection, sustainability, and neighborhood pride. Outside of his professional work, Jacob is highly community-oriented and enjoys traveling, embracing new cultures, and bringing a broadened perspective to his service.
Emerson Rogers III

Emerson Rogers III

Secretary

Emerson Rogers III serves as Secretary. His background in nonprofit leadership and organizational programming sets precedence for BLOOM’s community initiatives. He also brings his experience as a CFP®, providing an understanding of interpersonal connection to the team. Guided by a purpose to uplift and create the community he’s always envisioned, Emerson is committed to a Detroit that thrives from communal efforts and intention.

ALONG THE JOE LOUIS GREENWAY

The Greenway is Detroit's newest and most ambitious green infrastructure project—a 27.5-mile corridor connecting 23 neighborhoods through parks, gardens, bike paths, and community spaces.

Bloom Detroit is positioned along this transformative corridor, creating a network of urban gardens that act as hubs for food access, education, and connection.

Our gardens are more than growing spaces—they're nodes in a larger network of community resilience, environmental stewardship, and social connection along the Greenway.

Learn More About the Greenway
Network nodes connecting communities along the Greenway